Jill Goodman Consulting specializes in brand assessment, strategic visioning, and leadership mentoring, for K-12 educational institutions and non-profit organizations.
On the Road with JGC
Jill has developed an international reputation with audiences in recent years for her dynamic, inspiring, insightful presentations and workshops on educational advancement and leadership. Every session or workshop is designed to validate the excellent work leaders do every day and inspire them to consider a different approach to the topic. For after all, if we continue to do the same thing and expect different results, not only will you be frustrated, but your school will also suffer.
Workshops can be modified, combined, and re-imagined, creating a bespoke solution to your school or association needs.Jill's presentation topics include:
Board Leadership and Strategy
Retention of Students and Families
Development Solutions and Prioritization
The Power of Parent Partnership
Below you will find an example of Jill's speaking engagements.
ON THE ROAD IN 2024
May 2024
VAIS Advancement Institute. Presenting on development priorities when you can’t do it all.
April 2024
Stay tuned for more info on an in-person gathering of AIMS-MI advancement professionals. I’ll be presenting on ways to engage the board in development efforts.
March 2024
I will be in the Bay Area, Denver, and Detroit. If you’d like to get together, contact me.
February 2024
Big thanks to Angie Ward and Matt Soule for hosting me on an episode of Upgrade School Marketing! We are talking about internal marketing and enrollment retention.
NWAIS Trustee Series. Presenting on “Development Explained”
Virtual Small School Leaders Conference. Presenting: The Strong Community: Re-thinking Parent and Alumni Engagement
ON THE ROAD IN 2023
December 2023
SPARC Webinar Series. Presenting on student retention in auxiliary programming.
November 2023
ISACS Annual Conference in Columbus, OH. Presenting two sessions!
September 2023
School Connections in Westbrook, Connecticut. Roundtable Discussion and vendor at the event.
June 2023
The National Small Schools Conference, hosted by Crefeld School in Chestnut Hill, PA. Presentation TBD, but I look forward to seeing small school leaders from across the country!
April 2023
Southern Association of Independent Schools (SAIS), Advancement Directors Virtual Roundtable, topic: strategic fundraising and campaign readiness.
Association of Independent Michigan Schools (AIMS), in-person and virtual presentations of Decoding Attrition: The 6 Components of Parent Retention
March 2023
Independent School Admission Association of Greater New York (ISAAGNY), presenting a virtual workshop titled, We’re All On the Same Team: Informing Strategy Through Enrollment Management
Association of Delaware Valley Independent Schools (ADVIS), presenting a virtual session for development leaders on Prioritizing When Under-Resourced.
February 2023
Tuesday Talks with The Enrollment Management Association, the theme of our conversation is “Combating Attrition, One Component at a Time.”
Virtual Small School Leaders Conference, presenting a session titled, Development Priorities: What to do when you can’t do it all?
January 2023
I was a guest on EMA’s Impossible Questions Podcast with Hans Mundahl and Ari Betof. Listen in as we talk about the impossible question: What is the next big thing for independent school leaders?
Southern Association of Independent Schools (SAIS), Roundtable discussion with Small School Heads of School. Topic: Parent and Alumni Engagement
On the Road in 2022
December 2022
School Connections in Coral Gables, FL, Roundtable Discussion and vendor participation at the event.
Association of Independent Michigan Schools, virtual workshop for members titled, “Brand Champions, Harnessing the Superpowers at Your School.”
November 2022
Podcast Interview with School Marketing Journal, “Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars raised with the number of staff they have. In this interview, Jill Goodman shares the seven-step framework you can follow to meet your development and fundraising targets regardless of the size of your team.”
Cleveland Council of Independent Schools (CCIS), Presenting a virtual workshop titled, “Prioritization in a Small Development Shop”
October 2022
Brand Together Conference in Providence, RI, presenting a workshop titled, “Brand Champions: Harnessing the Superpowers at Your School”
Association of Independent Schools of New England (AISNE), Virtual Governance Conference, presenting a new workshop titled, “Parent Partnerships: Creating Culture and Boundaries”
September 2022
Northwest Association of Independent Schools (NWAIS), Two-part virtual series for Enrollment Managers, TBD
School Connections in Newport, RI, Roundtable Discussion and vendor participation at the event.
June 2022
I was a guest of Angela Brown on the Niche Podcast, Enrollment Insights. Listen in!
May 2022
Virginia Association of Independent Schools (VAIS), Admissions, Communications & Marketing Institute, presenting a virtual workshop titled, “Pandemic Boom or Bust: The Six Components of Parent Retention.”
Association of Delaware Valley Independent Schools (ADVIS), Annual Enrollment Retreat at Villanova University, presenting a workshop titled, “Decoding Attrition: The Six Components of Parent Retention”
April 2022
California Association of Independent Schools (CAIS), Heads’ Roundtable: Prioritization in a Small Development Shop.
Cleveland Council of Independent Schools (CCIS), Presenting a virtual workshop titled, “Decoding Attrition: The Six Components of Parent Retention”
March 2022
Small Boarding School Association Annual Conference (SBSA), In-person at Garrison Forest School. I’ll be presenting a session on The Six Components of Parent Retention.
February 2022
Independent School Association of St. Louis (ISSL), Presenting a workshop titled, “You Can’t Do It All: Prioritization in a Small Development Shop”
January 2022
North Carolina Association of Independent Schools (NCAIS), 2022 Leadership Conference (Virtual), Presenting a session with David Lunken of Cedarcroft Advisors titled, “Don’t Ditch Virtual: Ensuring Engaging and Dynamic Board Meetings.”
Association of Independent Maryland and DC Schools (AIMS), Workshop titled, “Tales from the Attrition Vault: Why do Families Really Leave?”
Florida Council of Independent Schools (FCIS), 90-minute Workshop titled, “Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention”
On the Road in 2021
December 2021
Independent School Association of St. Louis (ISSL), Presenting a workshop titled, “Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention”
November 2021
Association of Independent Schools of New England (AISNE), Governance Conference, Presenting a session with David Lunken of Cedarcroft Advisors titled, “Efficient and Engaging Board Facilitation: Elevate Each Individual to Empower the Group.”
Association of Independent Schools of the Central States (ISACS), Workshop titled, “Development Priorities: What to do When You Can’t do it All”
October 2021
Brand Together Conference, in Providence, RI, with a virtual component. Presenting a workshop titled, “Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention”
Association of Independent Maryland and DC Schools (AIMS), Workshop titled, “You Can’t Do It All: Prioritization in a Small Development Shop”
Association of Independent Schools of the Central States (ISACS), Workshop titled, “Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention”
September 2021
Association of Independent Schools of Greater Washington (AISGW), 90-minue Workshop titled, “Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention”
May 2021
Association of Delaware Valley Independent Schools (ADVIS), Annual Admissions Conference, workshop titled, “Pandemic Enrollment Success, but Can You Avoid Attrition?”
April 2021
Virtual School Marketing Summit, I’ll be leading a Coffee Talk on Volunteerism and Engaging Brand Champions.
February 2021
Northwest Association of Independent Schools (NWAIS), All-day Development Workshop, titled, “People are the Core of Advancement: Leveraging the Power of Partnerships”
Virginia Association of Independent Schools (VAIS), workshop titled, “Cultivating and Stewarding Major Donors in a Small Shop”
Tennessee Association of Independent Schools (TAIS), Workshop on Small Shop Development
Association of Delaware Valley Independent Schools (ADVIS), workshop titled, “Cultivating and Stewarding Major Donors in a Small Shop” as part of the Development Retreat
January 2021
Virginia Association of Independent Schools (VAIS), workshop titled, Pandemic Enrollment Success, but Can You Avoid Attrition?
Tennessee Association of Independent Schools (TAIS), Workshop on Parent Retention/Attrition
Acies Strategies, Workshop on Small Shop Development for Trustees
On the Road in 2020
February
NAIS Annual Conference Reception co-host for the National Small School Conference on February 27, 2020 at the Field House Philly.
Florida Council of Independent Schools, webinar: Alumni Relations 101
March
Small Boarding School Association, Annual Conference (break-out sessions), Sewanee, TN: CANCELLED DUE TO COVID-19 CONTAINMENT EFFORTS
April
North Carolina Association of Independent Schools, Online Advancement Conference (two sessions)
Independent School Association of the Southwest, 2020 Advancement Conference (keynote), Houston, TX: CANCELLED DUE TO COVID-19 CONTAINMENT EFFORTS
New York State Association of Independent Schools, Admissions and Placement Directors Conference (break-out session), Mohonk Mountain Resort, NY: CANCELLED DUE TO COVID-19 CONTAINMENT EFFORTS
Independent School Association of Northern New England, Spring Head of School Conference (keynote), Portland, ME: CANCELLED DUE TO COVID-19 CONTAINMENT EFFORTS
May
Independent School Association of Northern New England, Webinar: Alumni Relations 101
Podcast Interview with Brad Entwistle and Andrew Sculthrope of imageseven, an Australian Marketing and Communications firm. We are talking about the Six Components of Parent Retention.
June
National Small Schools Conference, Crefeld School, Philadelphia, PA, This is now a free series of virtual workshops, guided discussions, and a happy hour! Session: Families That Leave: What We can Learn from Attrition
Houston Association of Independent Schools, Virtual Admission Conference (two breakout sessions)
July
Association of Independent School Admissions Professionals, Online Annual Conference (two breakout sessions)
October
Finalsite’s School Marketing Day, a virtual global day of professional development and networking (Session: Pandemic Enrollment Success, but Can You Avoid Attrition?)
I’m a guest on a podcast episode of Blackbaud K-12 Get Connected! Listen in to the conversation with Daren Worcester and Stacy Jagodowski about 6 Steps to Avoid Post-Pandemic Attrition
November
North Carolina Association of Independent Schools Virtual Advancement Conference (Session: Major Donor Cultivation and Stewardship for Small Shops)
Independent School Association of the Southwest, Lunch and Learn Series (Session: Major Donor Cultivation and Stewardship for Small Shops)
SchoolAdmin Virtual Roadshow: Pandemic Enrollment Success, but Can You Avoid Attrition?
December
Association of Independent Schools of New England (AISNE-Northern New England), Advancement Roundtable
Association of Fundraising Professionals of Maryland (AFP), Small Shop Roundtable, Webinar titled, “Donor Cultivation and Stewardship in Small Shops”