Enrollment Services

Qualitative research is at the core of Jill's Enrollment Services. If the school cannot deliver on its brand promises, articulate its value proposition, or retain talented faculty and mission-appropriate students, an avalanche is at your heels. Although you may have conducted interviews with families to determine why they left or did not choose your school, you will rarely get the whole story. 

Her research recommendations can inform multiple aspects of the school and serve as the basis for strategic planning research.

 Jill uses several proprietary systems for her research methodology. Each study includes detailed reporting and recommendations:

• The Insight Study process is a comprehensive series of focus groups and individual interviews with each current constituency of the school.

• The Conversion Study is a process to investigate why some accepted families chose another school.

• The Mid-Funnel Study is a process to investigate why some families inquired but chose not to apply to your school.

• The Attrition Study is a process to investigate why some families withdrew a student from the school.

• The School-Wide Approach takes enrollment management beyond the admissions office. It involves facilitation and management of a Task Force of leaders at your school to prioritize, develop, and implement solutions recommended by JGC as a result of research conducted.

Programs can be modified, combined, and re-imagined, creating a bespoke solution to your school's needs.

“Whenever I’m in a group of school leaders, I mention Jill’s name. She has great research to share on enrollment management and it definitely moved the needle for us.”

– Will Bladt
Former Associate Head of School,
St. George's Independent School and current Development Director, Foothills School